New PossibilOTs
Rebrand + Canva Setup + Social Media Rollout
The Project
Project Brief:
New PossibilOTs started as a sub-brand of an existing business but needed its own identity to grow and connect with its unique audience. The business focuses on supporting occupational therapists (OTs) who are:
New to the field and just starting their careers
Considering a career shift into paediatrics
Keen to upskill their team with the latest paediatric OT knowledge
New PossibilOTs helps OTs advance their careers by providing practical resources, expert guidance, and ongoing professional development in paediatric occupational therapy.
Turnaround Time: 6 weeks
Project Deliverables:
Custom Brand Identity, Complete Canva Setup, Comprehensive Brand Guidelines, Social Media Content Design, Stationery Design, Presentation Deck + more
Key Outcomes:
We delivered a fresh, approachable brand that resonates with occupational therapists looking to grow their careers. The cohesive brand identity helped New PossibilOTs stand out in a niche market while building trust with OTs seeking expert guidance in paediatric therapy.
Paediatric Occupational Therapy, OT Career Development, Branding for Healthcare Professionals, Professional Development for OTs