Xero

The Project

Client: Xero

Project Brief:
Xero engaged me to deliver creative across social, community, and brand touchpoints, supporting both regional and global marketing initiatives. The focus was on producing high-quality, on-brand content at speed, while contributing to the evolution and rollout of Xero’s updated visual identity.

Alongside campaign and community content, I supported the development of scalable social templates as part of the rebrand rollout and led the visual refresh of Melio’s Instagram presence — elevating the overall look and feel to create a more cohesive and modern social experience.

In addition, I provided strategic support to Xero’s Creative Foundry team, advising on brand rollout and implementation, bringing together brand expertise and platform knowledge to ensure consistency across outputs.

Turnaround Time: Ongoing freelance contract

Project Deliverables:
Social Media Creative for Facebook Communities, Regional & Global Campaign Asset Design, Social Template Development for Rebrand Rollout, Instagram Visual Identity Refresh (Melio), Brand Rollout Support & Advisory, Cross-Functional Creative Delivery Across Social, Comms & Marketing

Key Outcomes:
Delivered high-quality creative across multiple channels in a fast-paced, high-demand environment. Supported the successful rollout of Xero’s updated brand through scalable social templates and consistent visual execution. Elevated Melio’s Instagram presence with a refined and cohesive visual direction. Provided strategic brand support to internal teams, ensuring alignment across global and regional outputs.

Enterprise Brand Design, Social Media Creative, Global Campaign Design, Brand Rollout, Social Template Systems, Visual Identity Refresh, Corporate Branding Australia